Hoping to start or further a career in sales, customer service, advertising, public relations or marketing? Our 30-credit Marketing Certificate can take you where you want to go.
Program outcomes
- Exhibit professional and proficient communication skills: verbal, written and interpersonal;
- Apply fundamental knowledge of marketing concepts to function effectively in a global business environment;
- Apply learned marketing skills required to continue career or educational pursuits.
We've created this program for both new students and those already employed in business. All of the Marketing Certificate coursework can be applied toward an associate's degree in Management.
Program Curriculum
| COURSE ID | TITLE | CREDITS |
|---|---|---|
| ACC 105, ENG 117, or MGT 111 | Survey of Accounting, Writing for Business and Industry, or Principles of Management | 3 |
| ACC 150 | Legal Environment of Business | 3 |
| CMS 125 | Introduction to Public Relations | 3 |
| Elective | Open Elective | 3 |
| MGT 210 | Ethical Decision Making in Business | 3 |
| MKT 111 | Principles of Marketing | 3 |
| MKT 121 | Personal Sales Management | 3 |
| MKT 131 | Advertising and Promotion | 3 |
| MKT 211 | Digital Marketing | 3 |
| MGT, MKT, or ETP Elective | Management, Marketing, or Entrepreneurship Elective | 3 |
