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The meetings, conventions, and conference industry is a major market sector in the tourism and hospitality industry, and is one of the fastest growing sectors within the industry. This course will provide students insight into its elaborate and diverse nature exploring operations, strategic meeting management, accommodations, food and beverage management, technical services, risk management, project management, technology, and the U.S. multicultural meetings market. This culminating experiential course allows students to plan and execute an event.