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This course introduces the fundamental principles of visual communication as they apply to the graphic design profession. Students are introduced to the scope of the graphic design field while developing skills in industry-standard tools and techniques. Assignments introduce creative visual problem solving from research and concept development and formal exploration of form and composition through the principles of critical thinking and human visual perception necessary for effective communication. Relevant historical and contemporary examples of visual communication are explored as students are encouraged to develop a personal style and expand their creative skills in discovering solutions as effective visual thinkers.